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Failure Is Not An Option
(c) 2003 by Cheryl Williams Levey, http://www.cherylsweb.com
Recently, I watched the movie "Men of Honor" starring Cuba Gooding, Jr. and Robert DeNiro. All I can say is WOW. This movie is the true story of Carl Brashear's struggle to become the first black U.S. Navy Master Diver. If you haven't seen it and want to (I recommend it!), I don't want to ruin it for you, but it's a truly remarkable story.
What does this have to do with owning your own business?
A lot, actually.
Carl Brashear simply would not give up his dream. Failure was not an option for him. We can all benefit from applying his perseverance to our own lives and businesses. Truth is, I'd bet that just about all of us have nowhere near the obstacles to overcome that Brashear did, but we still get upset when things do not go the way we want them to. Too many of us simply give up.
It's too easy to quit when things aren't going our way. An online business is particularly easy to start and stop. That's part of the problem. We all have, literally, an incredible way to make money, but we don't "do our time," so to speak, in learning exactly how to make that business succeed. And when it doesn't, we give up.
But it doesn't have to be that way.
We need to acknowledge several things, and then act accordingly on them. First, we need to understand that the opportunities we have for making a viable income online are real and attainable. Then, we need to realize that in order to attain that income, we have to do whatever the business requires. Sometimes, the "requirements" are not very clearly laid out. So, we need to invest time (and money, in the form of books, courses, videos, etc.) to learn what we need to learn in order to apply to our business. And we have to take action. We must apply what we learn to our business.
Online, one of the biggest obstacles is effective marketing. We must also take courses, read books, and do whatever it takes to learn -- and apply! -- sound marketing principles to our business.
Does this take time? Sure it does. But spend that time learning, and those new skills will not only pay off financially, but lend expertise for bigger growth in your business now and in the future.
An online business is just like a traditional business. It takes hard work and time to build. We need to remember this, in spite of all the "do nothing and get paid" adverts out there.
In taking action by educating ourselves and applying what we learn, we create our own resolve to succeed, adopt the "failure is not an option" attitude, and do what we have to do. And believe me, it's nothing like spending over eight hours in frigid water trying to put something together in the dark, without the proper tools!
If Carl Brashear can realize his dream, so can we!
Cheryl Williams Levey owns cherylsweb.com, a site
dedicated to showing you how to save time and money
while growing your home business. Do you have what
it takes to build a home business?
Find out here --> http://www.cherylsweb.com