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In the Beginning, Ignore the Gurus!

(c) 2004 by Cheryl Williams Levey,

Ok, so this might sound like a rant, but I get really tired of so-called gurus' sales letters and telling me how lucky I am to be hearing from them at all because their time is sooooooo valuable and they are soooo sought after, as if it's supposed to impress me into a Pavlov's response to purchase their stuff.

I also hate getting those super time sensitive offers to buy extremely expensive internet marketing "secrets" that will only be available for two weeks or until tomorrow or until 20 copies or sold or whatever.

It gets old, jerking me around emotionally, using manipulative sales language to get me to think they have something incredible to offer that basically guarantees overwhelming success.

Have I fallen for it in the past? You bet. Aren't we all here trying to make a living and subject at times to desperate feelings of, "When will it ever happen for me?"

Which is exactly the state these so-called gurus want you to be in. Many of them even go so far as to point blank tell you that they buy everything under the sun they can find about internet marketing in order to learn - implying that you should too. What they don't tell you is that many of those products are given to them for free to review and those that aren't they buy to watch their competition. They also fail to mention that way back when they were in the same financial stratosphere as you, there was no way they were buying up everything they could find because they couldn't afford to do it any more than you can now.

Sure, what they offer is useful, and could certainly help you get ahead, but you don't have to shell out $997 to get what you need to be successful.

I'll tell you right here - for free! Ok, you can send me $997 if you REALLY want to. : ) Trust me on this, I've paid out a lot of money buying many of these products to learn (the hard way) what I'm about to tell you.

I learned the hard way that you really need to decide what you want before you proceed to go get it. If you're not sure, do some free internet research before shelling out hard-earned cash for an internet marketing manual that, for example, focuses on pay-per-click advertising when what you really want is step-by-step instructions on writing great Google ads.

It really is a double-edged sword, so to speak, because if you don't know your options, you can get lost for years (literally!) poking around the internet learning about storefronts, auctions, merchant accounts, clickbank products, autoresponders, hosting accounts, affiliate websites, affiliate programs and networks, pay-per-click advertising campaigns, keyword placement, ezine creation, article repositories, discussion groups and forums, etc., etc., etc......And the next thing you know, you know a lot about the techniques and tools, but you still aren't making any money because you haven't started your business yet.

So just do it. Seriously. You HAVE to take action to succeed. You have to get over the fear that you'll do something wrong. If you do, you fix it, but you have to put yourself out there and just do it. Oh, and even if you're worried that whatever you start with isn't really what you want to do, do it anyway. You can always make changes later and hopefully you'll have made some money in the meantime - which you certainly would not have made by not putting anything out there. Get started today and make it urgent!

If a guru's internet marketing manual looks to be perfect for what you want to accomplish, by all means get it and use it. But first, decide what you want and plan out how to go get it. Don't get mired in the guru-speak hard sell language about how what they are doing will make you millions. Don't buy everything under the sun in order to study it before you get started. Could they all be helpful to you? Absolutely. But would you really have time to study and implement everything proposed in all of them?

To avoid information burn-out, if you must, buy just one and then don't even look at the rest until you have done everything the one manual suggests. In addition (and you can do this for free), join or regularly visit a helpful online forum or discussion group to ask for feedback as your website/business is being built. A good group like this is worth millions more than any manual anyone could sell you. In the end, you'll come out a lot happier - and a lot richer too!


Cheryl Williams Levey owns, a site
dedicated to showing you how to save time and money
while growing your home business. Do you have what
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